Excerpt

A Simple Guide to Marketing Your Book

 Following is a peek between the cover of A Simple Guide to Marketing Your Book

 

Introduction

Marketing a book is a creative task filled with decisions about distribution, publicity and promotion. This book will make many of those decisions easier. Since no one can accurately predict the commercial success of a book, the only way to find out is to give your book its best chance to succeed with the least risk. As with any product, this requires testing, planning and promotion.

The best time to start your marketing program is well before your book is printed. Reduce your financial risk by test marketing your book idea. Share your manuscript with peers and members of your target audience, ask for honest assessment and listen carefully to the reaction. Interview other authors and publishers on what it takes to be successful. Their suggestions may inspire ideas for your own book. Consider writing an article about your book's message and submit it to appropriate magazines for publication. Responses to your article can be the start of a good mailing list and help assess the quantity of books to print initially. Pre-sell and begin testing the demand 2-9 months before the publication date.

In addition to a great title and a professional cover design, the most effective way to sell books is with a marketing plan. With so many options available to the author/publisher, it is easy to become overwhelmed. A marketing plan outlines suitable ways to reach readers in the most efficient and economic manner.

The purpose of this book is to guide you through the planning process by explaining in an instructive manner how to get started, where to find the best places to distribute your book and the many ways to create a demand through publicity and promotion. Whether you are author or publisher, or both, using this handbook will save time by leading you to many industry resources that can help with your book marketing campaign.

This book is filled with checklists, resources and cost-saving ideas, organized into four chapters: Developing Your Book's Marketing Plan, Book Distribution, Publicity and Ways To Sell Your Books Direct. There is an appendix and an index with resources and references to make your book marketing effort easier. Request information from the many organizations listed, as they provide other useful services beyond the pages of this book. Internet addresses have been included where available.

To get the most from this book, read each chapter before preparing your marketing plan. Then, buy a notebook and retreat to a quiet place to compile your list of people, places and publications to pursue. This book will guide you through the process. The time you spend developing a thorough plan will save you from inertia and missed selling opportunities. Your marketing plan is the foundation and compass to navigate a successful book selling campaign.

As we bring our message to the world, we have a chance to inform, entertain and influence the hearts and minds of many. The possibilities of far-reaching recognition and financial reward make marketing a book a creative and exciting endeavor. Good luck!

 

Contents

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6

Chapter One: Developing Your Book's Marketing Plan . . . . . . . . . . . 9

Chapter Two: Book Distribution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31

Chapter Three: Publicity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .49

Chapter Four: Ways to Sell Your Books Direct . . . . . . . . . . . . . . . . . . . 63

Appendix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81

Indexes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88

Recommended Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92

 

Order This Book

 

A Simple Guide to Self-Publishing | A Simple Guide to Marketing Your Book

Articles | Is Self-Publishing For You? - Take The Quiz | BOOKNEWS Newletter | FAQ | Best Books on Publishing
Valuable Links | Consulting Services | Lectures &Workshops | Other Wise Owl Books | Contact Us | Order Page

  HOME